Gathered investment enables further development of carbon tracking app The Donut.
Spark Sustainability closed a 250 000 euro seed round in June. The investment enables further development of the carbon tracker The Donut and supports the company’s work of inspiring thousands of people to add climate-smart habits to their everyday lives. This leads the company in the right direction to achieve the 2025 mission of enabling 1 billion climate actions.
"This investment allows us to hire our own developers to continue developing the app in a more efficient and agile way. It also makes it possible for us to continue creating content around what climate-smart lifestyles look like, to hopefully inspire even more people to adopt the lifestyles of tomorrow already today. Our goal is that calculating your personal emissions — and taking climate action — will become mainstream," Spark’s CEO Amanda Rejström says.
The Donut calculates the personal lifestyle emissions of its users, suggests tailored climate actions based on these calculations and compares achieved emission reductions to what the needed level to reach the Paris Agreement and carbon neutrality are. Some of the suggested climate actions are connected to services and products that can help users reduce their emissions. Unlike other applications that track carbon emissions, The Donut also offers tips and knowledge about climate actions that require no purchases.
“To achieve the goal set in the Paris Agreement during the next ten years, we need to take action on all levels of society: political, economical and individual. Individuals play a key role in changing norms and shifting society’s culture and expectations towards a truly carbon neutral future. The fact that we reached our investment goal despite the pandemic shows that business opportunities brought by solutions that support climate-smart lifestyles are being recognised.”
"In addition to private equity investments, Spark Sustainability is also funded by the consultancy and climate strategy work that we do with organisations that want to understand their climate impact and mitigate it. The way we see it, the carbon neutral future is built by climate-savvy organisations and sustainably living individuals alike."
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Read Talouselämä’s article about Spark Sustainability here.
Want to know how you can become part of the solution to climate change? Download our app The Donut to calculate your lifestyle emissions, get personalised tips on how to reduce them and track your progress! Find it in the App Store and on Google Play.
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